Why are generic medicines getting so popular?

Generic medicines have become extremely popular in the last few years. These medicines have now taken the market that was previously held strongly by the famous pharmaceutical brands for about twenty years. The main reason for this is that branded medicines have high prices. Additionally, the price of overall healthcare has significantly gone up all over the world. Consequently, people are now skeptical about paying high prices for medicines alone, and more people are instead focusing on buying non-branded drugs. General awareness has also crept into the masses who know that they can get the same medication made by non-branded pharmaceutical companies at a fraction of the cost.

These types of non-branded medicines are called generic medicines, and they have become increasingly popular in the last few years as they offer the same quality and service as their branded counterparts.

The development of generic popularity

Initially, generic medicines had encountered a lot of resistance that was brought about by the propaganda campaigns run by famous branded medicine manufacturers and pharmaceutical companies. These campaigns were heavily reliant on brand advertisement along with strong market research. However, people realized soon enough that these generic medicines have the same efficacy as the branded ones and follow similar standards of manufacturing. Consequently, the negative propaganda did not have much effect on people’s minds.

Are generic medicines prescribed by doctors?

Regarding the prescription of these medicines, a lot of doctors are actually trained specifically to prescribe generic drugs for several illnesses. Generally, branded medicines are recommended only when big pharmaceutical companies lobby with doctors to push their brands of medicines to the patients. Hence, generic medicines have been widely prescribed by doctors all over the world to treat a number of diseases and illnesses, from the common cold to cancer drugs.

Do consumers prefer to use generic medicines?

Consumers or patients are more than happy to use generic medicines because they are so cheap. The essential aspect of choosing the right generic drug is to know what the active ingredient for a certain medication is and ensure that the generic drug has it. You can easily look at the label of your drug to see if it has the ingredient. You can find the active ingredient of a certain medicine from a branded pharmaceutical company by also looking at their label and seeing the displayed information. For example, paracetamol is the active ingredient in most headache and anti-inflammatory tablets. So, by knowing the dosage and the active ingredient, you can easily find the right generic medicine to take.

Popular generic drugs

A lot of ailments can be fixed with medications based on generic drugs. Lots of doctors prescribe generic drugs for treating sexual ailments like erectile dysfunction, and generic copies of Viagra sell over one billion dollars worth of profits. The active ingredient that makes up Viagra is Sildenafil Citrate, and this drug is manufactured by the American company Pfizer. Pfizer also makes Revatio, which is also made of Sildenafil Citrate. However, it is prescribed only for Pulmonary Arterial Hypertension and to improve exercising capability.

Tadalafil, which is based on the chemical compound IC351. It is marketed under the brand name Cialis. It works exactly like Viagra, but it brings a much longer potency period of 36 hours. Hence, it is also called by the name: “weekend pill.” Similarly, Vardenafil, marketed under the brand name Levitra, is another Erectile Dysfunction drug. It will work exactly like Viagra. However, it needs lower dosages. Levitra is available at 2.5mg, 5mg, 10 mg, and 20mg doses, with the 10mg dose being more or less equivalent to a 50 mg dose of Viagra.

In fact, Viagra, Revatio, Levitra, and Cialis are all effective in providing a temporary treatment for Erectile Dysfunction. All four drugs are PDE5 Inhibitor medications. Each one of these drugs may have subtle variations from one another, but if it is properly prescribed by your doctor, then any of these drugs can effectively work to suit your requirements.

Similarly, there are other generic drugs available for treating ailments like heart problems, headaches, and so on. For More Information on generic drugs, you should search for Indian generic medicine in the USA.


Generic drugs are gaining popularity because of their low price and high efficacies. Hopefully, the information mentioned in this article will have helped you.



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