The Complete Guide to On-Page Optimization 2021-20

On-page optimization is one of the most effective ways to increase your search engine rankings. It doesn’t matter if you’re a new blogger or an experienced SEO professional, it can be difficult to keep up with all of the changes in on-page best practices. This guide will help get you started on using on-page SEO techniques that work today and are likely to still work tomorrow.

List of On-Page Optimization Factors 2021-22

  1. What is On-Page Optimization?

On-page SEO is the process of optimizing individual web pages to increase their rankings in SERPs. On-page optimization includes tweaking your title tags, URL structure, meta descriptions, heading tags (H1-H6), images ALT text, and more.

  1. Keyword Research

Before you can optimize your page for a certain keyword, you need to know what that keyword is. Begin by using Google’s Keyword Tool. The easiest way to use the tool is to enter in one of your competitors’ keywords and see how many people are searching for it every month.

  1. Title Tags and Meta Descriptions

These two are very important factors in your on-page optimization. The title tag should be the same as the page’s main keyword. The meta description, while not a search engine ranking factor, can increase click-throughs to your site if it is engaging and well-written.

  1. URL Structure

Using long complicated URLs is bad for both humans and search engines. Before optimizing your URLs, try using a service like Bitly or Ow. ly to shorten them and make them more user-friendly and readable. Also, if you can identify repeated keywords within your URL structure, see if there is a way to consolidate those terms into one keyword-rich URL.

  1. Image ALT Text and Titles

Image ALT text is a great way to provide additional keyword-rich content without having to create more pages. Additionally, you can use the image title as an H1 tag, which also improves keyword relevance.

  1. Content Analysis for SEO Success

Your content is your web page’s equivalent of a resumé. If it’s poorly written, contains grammatical errors and typos, or doesn’t provide any value, readers will bounce from the site in search of better information elsewhere. This holds especially true for creating engaging meta descriptions and title tags. Both of these on-page SEO factors should be relevant and informative to the user. Check Why Content is King in SEO Industry?.

  1. Site Design and Navigation

If your website is difficult to navigate, readers will leave and never come back. The same goes for a poorly-designed site – if it looks like it’s designed by a kindergartner, you’re likely to lose business and traffic to more professional sites.

  1. Headings and subheadings

By using H1 tags, you can effectively create an outline of your page. This is especially effective for longer content pieces like blog posts and long-form sales pages. If you use subheadings correctly, they can help your site rank better in SERPs since Google recognizes them as more relevant than the other content on the page.

  1. Internal links

Internal links connect your page to other pages on the same website, and doing this can increase reader engagement if done correctly. This is done by creating links to deeper pages on your site within the content.

  1. Using LSI keywords for on-page optimization

LSI keywords are words that carry the same meaning as your main keyword, such as “how to keyword research”. However, they’re not just synonyms – they also help search engines understand the context of the page and help you rank better in SERPs.

  1. Creating links to other pages on your domain

Creating internal links is an easy way to boost relevancy and improve user engagement with your content. An effective way to do this is by linking to related pages on your website, which can help boost traffic and improve search rankings.

  1. Identify Duplicate Content and Remove It

Duplicate content is a big no-no for search engine optimization. This can confuse search engines about which page is the “original”, causing both of them to be less helpful in the SERP listings. Find duplicate content on your site using Google’s Fetch as a Google tool and use a plugin like Duplicate Page Remover for WordPress to find and remove the duplicates.

  1. Use Schema Markup

Schema markup helps search engines display richer SERP listings by showing you exactly how they’ll appear in search results, providing an easy way to identify which content needs improvement. For example, if the searcher’s query is about “how to make a pie,” your SERP listing can show an image of a pie and the recipe for making it.


With the on-page optimization tips we’ve covered in this blog post, you should be able to improve your site’s search engine rankings. We hope that these suggestions will help get you started on a path toward improved SEO and more organic traffic for your website.

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