The date 1st July 2021 is an important date, which will be remembered for a long time. On this day, the NCAA as well as a mix of state laws were brought into effect where the sports athletes were given the required opportunities and protection by monetizing their rights called NIL (name, image & likeness). Such NCAA talents earlier were not able to monetize and get payment from endorsements or sponsorships from products, brands and services out of fear of certain implications on scholarships or stipends.
For quite a long time, most businesses were using the student athletes for making money by using their student’s hard work without making a payment to them. According to the NCAA, just 2 per cent of all college-level students got to professionally play or represent their country at the Olympics or at other crucial tournaments & sporting events. The remaining stayed unrecognized & unpaid in the sports platform. With the implementation of this policy, about 98 per cent of university-level or college sports persons or athletes will receive the opportunity to avail themselves their share basis their determination, talent & social media presence.
College athletes with such restricted reach have a high level of engagement owing to their popularity within an extremely interactive circle who personally know them. Their excellence and determination in this sporting arena have given them a genuine and authentic approach. Such student athletes on social media contain a good fan base owing to their popularity. We can say this because not all sportspeople hold equal popularity. Those participating in popular sports such as soccer, baseball, or basketball simply can overshadow the rest.
The launch of this new policy has brought in parity among the lesser-known ones and moved them into the spotlight, which even includes women sports athletes. Also on an expertise level, women sports received nearly 2 per cent airtime from renowned broadcasters such as ESPN sports centre. NCAA NIL policy even permits such popular sportspersons of social media to simply encash on the basis of their audience engagement and social media followers. Female athletes receive more attention on social media channels and thus hold an equal chance of making a good living from their achievements till now. Nonetheless, this has even driven diversity in sports and has boosted female empowerment to acquire more equality in this specific arena.
When it is about stating the value of the NCAA social media sports stars, there are many. Such sports stars hold a great impact on their fan base through social media channels by posting interactive posts. Here are a few of the values listed below:
- Sponsored ads or social media posts
- Sponsored videos on Twitter, YouTube etc.
- Summer camps, training, their preferred workouts etc.
- Enhancing the merchandise popularity
They even can genuinely put products, brands or services in front of their target audience by stating their positive experiences.
Note that this does not require the sportsperson to have a lot of followers as long as they are grouped under a category of a particular niche. For instance, a student athlete can promote different products such as footballs, sports shoes, local cafes, sports apparel and also fashion and protein-rich diet food.
NCAA talent can efficiently use the popularity of such players to endorse national, regional or international brands, product lines and also services to a specific extent through the player’s social media accounts. Thus, we can conclude that with NCAA NIL policy, such student athletes can now gain monetary benefits as well as recognition without requiring to meet such obligations from their scholarships or stipends.