How to Promote Your Products on Instagram

Instagram has gone from being a simple photo sharing site to being an effective online sales medium. Not many people realize that engagement is greater on the platform than it is on the top social media sites. Engagement on Instagram is 15 times higher than on Facebook, Twitter and Google+.

Interestingly, 13 percent of internet users use Instagram, while more than half of the top 100 brands have also established their presence on the website. Small business owners should also use this platform to advertise their products.

Here are some of the best ways to do it.

Use appropriate hashtags

Hashtags allow people to find you and your products on free instagram followers and likes. Then make sure you use the right hashtags every time you post an update to reach more people who might be interested in the items you sell.

Aside from using hashtags in your company name and products, it would be a good idea to include those that are frequently searched and used on the platform. You may also want to use free online tools like Iconosquare and Websta to find popular hashtags based on your preferred keywords.

Use filters often

It’s okay to post regular photos on Instagram, but know that by using the website’s filters, you can get more attention to your pictures. A study published by TrackMaven showed that photos that used the Mayfair filter, no filter, and the Inkwell filter received more likes and comments on the website.

If you are new to the filters, you can experiment with different types first, then use an Instagram management tool to find out which one is popular with your target audience.

Post at the best time

When posting on Instagram, you must do so during the times when your target market is using the platform. They can use a tool to help you with this. IconoSquare offers an optimization report that determines the best times to post an update based on your previous interaction with your community.

Once you’ve identified those best times, be sure to post your updates during that time to get more views, likes, and comments.

Connect with other followers

While you have your own followers, it won’t hurt if you interact with your competitors’ followers as well. This gives you the opportunity to grow your own followers and leads.

Again, there is a tool that can help you with this. The JustUnfollow tool can search for your competitors on Instagram by their name and show you their list of followers. You can follow them and interact with them by, for example, commenting on their photos.

Because of this, business owners who sell products will benefit greatly from adding Instagram to their list of online sales channels.

Leave a Reply

Your email address will not be published. Required fields are marked *

Do NOT follow this link or you will be banned from the site!