How to Choose an SEO Agency

When trying to find an SEO agency, it can be very difficult to establish a list of criteria, especially when you do not understand the SEO process. Almost all SEO consumers would expect a good SEO agency to appear at the top of the major search engines for all of their relevant key phrases. Although this concept seems very logical, it is not necessarily reflected in the other agencies that are not. There are literally thousands of SEO companies and with a relatively small number of first page positions, it is impossible for all agencies to prove their worth by being on the first page. It’s only when you start breaking down current high-performing SEO agencies that you begin to develop a better understanding of why they are there and, more importantly, why you shouldn’t use them. There are endless checks you can run on an SEO company, but I highly recommend anyone to carry out the ones listed below, followed by any additional checks that you deem appropriate.

Search for your company name

When searching for your business name, your directory listings, article submissions, and social media pages will inevitably appear, but if the business is relatively large, there will be some comments somewhere. It is very likely that if someone has had a good or bad experience with an SEO agency, they have mentioned it in a webmaster forum or on a blog. It is very important not to take these reviews at face value because some unethical SEO agencies promote their services in this way, if it is a forum, look at the post count, participation date and response from other users of the forum.

Look at their portfolio

If an SEO agency is good at what it does, there will be an endless supply of testimonials – don’t be afraid to ask the agency for past examples of their work. If an SEO company advertises a large number of clients, but only shows a few testimonials, ask them why or, better yet, ask the owners of these websites. Webmasters are more inclined to tell you what doesn’t or doesn’t work rather than what works well.

Check your backlinks

A large part of online marketing relies on backlinks and there are endless free tools to check backlinks for a particular website. The quality of the websites that link to this SEO company will be reflected in the ethical standard of their work free website and domain. If you find that an agency has a large number of website backlinks that you would consider spam, this is most likely the approach they take to market their website, which goes against major search engine guidelines. .

It is very important to know how an SEO company will work on your website, if at any point you think you are being blinded by technical jargon or if you feel that the company is not being completely honest, it is very likely that the agency is working in a way that unethical or in terms of SEO using Black Hat SEO. If you ever discover Black Hat SEO, I highly recommend that you leave that SEO company.

Leave a Reply

Your email address will not be published. Required fields are marked *

Do NOT follow this link or you will be banned from the site!