When you try at getting a new business off the ground, it is simple to lean toward the idea of figuring out a celebrity to endorse the service/product.
Though this can be a totally effective marketing strategy, figuring out the correct celebrity for your sports brand is a great hurdle to jump to.
Celebrities can instil a great lot of value to the burgeoning company, but the incorrect partnership can result in huge embarrassment & even devalue the brand.
Here, we have listed five crucial things that the sports brand must consider when they decide on implementing sports marketing:
1. Avoid picking up any celebrity
For an entrepreneur beginning a new organization, it can get very tempting to only latch on to any celebrity offering his/her services as an endorsement partner.
For instance, there are several former 80s & 90s TV stars & athletes only itching for additional work nowadays. However, for someone who has lost their relevance, it is going to expand the brand.
Thus, be patient, scout plenty of options & make the best decision possible when you agree on a specific celebrity to endorse your brand.
2. Ensure your brand get represented well
Though no one can predict the upcoming future, there are precisely few celebrities that provide massive risks even when they may provide wide appeal.
Back in the year 2013, for instance, pop star singer Beyonce was completely criticized for taking on the endorsement deal with the brand Pepsi after they already agreed to be part of Michelle Obama’s fitness campaign.
3. Be completely prepared to pay for the good ones
Bigger the star, the more costly they will be.
But there are times when a brand’s idea is good enough, that they can easily work out the deal, where a celebrity might agree to get a little equity in the company in return for the star’s contribution to the marketing side of various things.
Ali Abdullah, an entrepreneur from New York, for instance, developed a phone app named Claim it, which gives prizes to the users in exchange for watching a 15-second long advertisement.
The idea had the potential to draw in the former NBA star AI Harrington not just as an endorsement partner but even as an investor while the former Cleveland Browns receiver Nate Burleson even joined as an advisor.
4. Be aware of the celebrity’s reach
It sometimes is surprising, which celebrity holds on to most individuals.
Those with a strong social media presence can be more valuable to brands than those who remain away from Instagram & Twitter, even when they have usually a less identifiable public persona or a thinner resume.
If your brand’s fan base is very strong, particularly online, there is a big value in that, especially when targeting all crucial millennial consumer bases.
5. Ensure the celebrity remains involved
Whether the celebrity endorsing or promoting your brand has equity in your business or not, it is crucial to thoroughly encourage them to stick with your brand’s program & become reliable in taking the advantage of the personal connections when staying active on social media for business benefit.
Part of this is figuring out the celebrity with the work ethic and character & part of that is simply compensating them fairly.
The conclusion here is that it is crucial to ensure that the celebrity works well to ameliorate your visibility & not just collect checks.
There is for sure zero question that the celebrity endorsement works, particularly for the new organizations that require enhanced visibility quickly.
Selecting the correct one needs careful and in-depth consideration.
So select wisely & hope that any of the popular people pushing your brand forward is reliable, sincere & most importantly marketable.